When was the honest company founded

Her husband introduced her to his childhood pal Brian Lee, a start-up entrepreneur who co-founded LegalZoom. He passed on her idea. Two other potential investor deals fell through as well, but Alba was undeterred. Eighteen months later Lee had a baby of his own, and when his wife started manically researching their household cleaners he saw a need in the marketplace. By then Alba had refined her concept and changed the company name to Honest. This year, with more than products toothpaste, nipple balm, vitamins, detergent, etc.

The company weathered its first crisis, in September. It was accused in a class-action suit of selling an ineffective new product, a sunblock. Honest did it with two years to spare. The company launched in Korea in and is planning to move into a number of international markets. She wakes up thinking about Honest; she goes to bed thinking about it. Behind the Peninsula hotel, Alba points out her first apartment and recalls her early days as an entrepreneur.

You have to be a little bit crazy; you have to have gumption and tenacity. A lot of people give up at the first roadblock. We break concrete; we throw dynamite; we figure it out. We arrive at the Grove, and Alba is in boss mode again. She questions the placement of the artwork and uses a rag to clean off a display.

Her next stop is Sprinkles cupcakes, to confirm that gluten-free treats will be on hand at the opening party. Without missing a beat, she tosses down her purse and starts lugging the signs herself. Correction: An earlier version of this article misidentified the name of the venture-capital firm behind brands Bonobos, Warby Parker, and Reformation.

It is Forerunner, not FourRunner. She is also an actress, activist, and New York Times bestselling author. The Honest Company sells products that are effective, safe, beautiful, accessible, and responsible. It is a trusted resource committed to providing education and support across its community of members.

The Honest Company now has a presence across the U. Since its inception, the mission-driven Company has donated nearly , products and over 2, employee volunteer hours to help more than 58, families. In Jessica authored the New York Times bestselling book, The Honest Life, a practical guide for parents to create a safe and healthy life for their families. Brian Lee is a serially successful entrepreneur who, at The Honest Company is implementing similar strategies to that which he pioneered at companies like ShoeDazzle and LegalZoom.

Brian also co-founded LegalZoom, a highly successful online consumer legal services company.