Who is urban outfitters

Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Urban Outfitters also carries everything you need to decorate your small space, apartment or dorm, with a UO Home collection that includes bedding, tapestries, rugs, shower curtains, and furniture.

Why a Marketplace? Why Urban Outfitters Market? You can find the full range in sizes XS-XL. Shop Afends. Its product sizing is totally customisable to ensure you always find the perfect fit. Shop unspun. The Common Good Company produces clothing using recycled materials, proving that there is not only a better way to produce but a better way to consume. Find the clothes in AU sizes Shop The Common Good Company.

Feature image via Urban Outfitters, all other images via brands mentioned. Use the Directory to search more than 3, brands.

To support our work, we may earn a commission on sales made using our offer codes or affiliate links. Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up. Join the Good On You community to discover even more ethical and sustainable fashion.

Search Ratings. How Ethical Is Urban Outfitters? Words: Maddie Dockrill. Category: In The Know. Share for change FB TW. Labour Conditions Urban Outfitters is proud of its UO Community Cares initiative where employees and customers are encouraged to give back to their local community. Overall Rating: Not Good Enough Urban Outfitters is doing very little to help the environment, its workers, or our animal friends.

Even when Hayne was tempted to drift from his original concept, store locations kept the company focused on its college-age market. The new stores maintained Hayne's "counterculture" approach, and the company relied heavily on its buildings and interior displays to entice customers to enter, explore its stores, and buy its goods.

None of our stores look alike. We go into these old buildings and adapt them for ourselves," he noted. In Washington, D. The Ann Arbor store was established in an old theater, and other locations included a former bank and stock exchange.

In , Urban Outfitters stores averaged approximately 9, selling square feet. The decor within each stores was also unique, although the atmosphere remained similar throughout the chain—casual and fun. Much of this was due to the staff and the company's policy of listening to its customers. Hayne hired staff within the targeted age group and depended on their personal style to guide merchandising strategies. Staff decided on the music to be played, even bringing in their own compact disks, and department managers were made responsible for the look of their sections.

The chain's unconventional atmosphere, merchandise, and music attracted students younger than 18 as well. As one year-old explained to the Washington Post, "It's such a down-to-earth place, it's not a chain like the Gap andJ. Everything's really different. Urban Outfitters prepared its management, merchandising, and buying staff by recruiting recent college graduates and qualified store employees and sending them through a six- to nine-month "Management Development Program.

A "Manager-in-Training" program offered the on-the-job experience needed to become a departmental, assistant, or store manager. As the company grew, it took steps to keep its organizational structure relatively stable. Employees were eligible for profit sharing and stock options and took turns producing Urban World, a quarterly in-house newsletter. Articles in the newsletter included reports from various branches and profiles of employees and customers, providing market research as well as internal communications.

In , the company initiated it "Shared Fate" program, designed to increase team management and give every employee the responsibility and authority to make decisions to increase productivity. Recognizing that private label merchandise generally yielded higher gross profit margins than brand name merchandise, Hayne created a wholesale division in to design, produce, and sell its own line of junior sportswear. Michael Schultz joined the company in as president of Urban Wholesale, Inc.

The three apparel labels each targeted a different audience. Ecote produced solid and printed casual rayon dresses in styles ranging from baby dolls to A-lines and made up about 60 percent of the business in The Free People label produced sixties-era inspired designs and hip casualwear, while Anthropologie made young women's casual wear, primarily cotton, wool, and silk sweaters.

Schultz expected Anthropologie to become the wholesale division's biggest label because it was the most adaptable. As reported in Women's Wear Daily, before the change, 70 percent of the division's sales were to department stores and 30 percent to specialty stores.

In and , the Urban Wholesale division had revenue gains in excess of 76 percent and 56 percent, respectively. The company attributed this growth primarily to more and larger orders for the Anthropologie line from small and medium-sized specialty apparel stores. It should be noted that while much of the inventory of the company's stores was from the three labels, buyers for Urban Outfitters and Anthropologie did not automatically buy from the wholesale division. Urban Outfitters and Anthropologie accounted for By , goods from Urban Wholesale shipped outside the United States, particularly to Japan, comprised 6 percent of total sales.

Merchandise made in the United States represented about 20 percent of the division's production. Our established ability to understand our customers and connect with them on an emotional level is the reason for our success. The reason for this success is that our brands—Urban Outfitters, Anthropologie and Free People—are both compelling and distinct.

Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment.

In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity.

Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.